The brands that stand out today are the ones that know how to get people going by producing clickable, shareable, irresistible media for their audiences to consume. Whether we’re talking about content marketing or social media marketing, this newfound focus is turning companies into producers, creators and editors invested in content. In 2022, it is important for brands to be aware of the challenges in delivering a consistent customer experience but it is equally important to be aware of all the opportunities that lie ahead of us. To maximize engagement marketers would need to take away a few important points which we derived from previous years audience data:

1. Consumers have high expectations about communications or messages from brands.
2. Consumer experience can make or break a brand.
3. Each individual has unique requirements – from channel to content, to frequency.
4. Delivering a consistent, relevant and well-timed experience is critical and consumers expect it.
5. Integrated data analytics and insights have scaled up in understanding consumer behavior across platforms, geographies and devices.

  Whether it’s a customer journey or experience, audience engagement has boosted revenue, increase brand loyalty and removed redundant digital campaigns. But best brands do more than just improve customer journeys, they systematically reinvent how to engage with their customers.  

“In 2022, Personalisation, omni-channel marketing and integrating data insights will become even more critical to engage customers and transforming business through digital culture.” – Vijayanand, Agency Head at ValueAdvert.”

The focus in 2022 will be to make sure customer interactions are smarter with data and all brand engagement increase the lifetime value of customers by putting their customers at the heart of digital marketing strategies.