“Previous year, we had tested and implemented such results that gained a better Ad rank position for paid campaigns, reducing CPC by 80-90%. We also observed average user engagement (or time-spend) on the content had increased by 110%. Thus resulting increase in conversion rate by 35% and revenue growth by 20-25% over the period”.– Vijayanand Agency Head, ValueAdvert.

ValueAdvert’s A/B testing process.

We follow such SEO standards and Ad rank improvement techniques that are essential for paid campaigns to perform and win customers. So we consider such data-driven techniques to eliminate the guesswork when it comes to improving the UI/UX of a landing page or mobile app. Results were outstanding. Here we are sharing our process of conducting A/B tests.

The process:

1. We collect user experience and user flow data of a given web or app property.
2. We identify the crucial user’s actions before setting goals for your business to grow.
3. We generate a hypothesis as, why we think changes will be better than the current version.
4. We create design variations for optimal user flow and improved navigation to amplify the ease of user experience.
5. Run test with the Experts, we share the design with a few selected UI/UX industry experts and Q&A to measure results.
6. Run audience test, we share variations with a few selected audience profiles and active users to measure results.
7. Analyze results the difference between current and new design performance to know the actual difference, success and failure indicators and project overall gain if implemented.
8. Implement changes, place tag and measurement techniques to collect real-time user data. Verify overall implementation and share results with the team.

Our clients have now seen how A/B testing can be used to continually improve a given experience or improve a single goal like conversion rate over time or improve their sales lead quality, such tests have now become a standard for product development and implementation.

In 2022, we see A/B testing will gain more focus and our client’s project leaning more toward data-driven approaches and techniques, thus we are saying Do More A/B testing if you have to grow business in 2022.