Television Commercials Now have the ability to Drive Immediate Action.
Most of the time when TV is watched another screen is being used. These instances present the opportune time to convey your message and inspire action. A Business’s TV strategy should be closely aligned and integrated with the marketing strategies for Mobile Advertising.
Convenience & Savings Drive Mobile Use.
- Saves Time 51%
- Saves Money 44%
- Makes Life Easier 42%
Mobile Triggered Conversions Happen Quickly.
Consumers Take A Multi-Device Path To Purchase.
- Smart phones; Initiated Sequential shopping occasions 65%
- Computer 25%
- Tablet 10%
How We Deliver
We learn, practice to deliver what strategies will work today & which possible technology will work tomorrow and when we act, we act form our experience.
Here's Sample of What We Do Everyday:
1) Identify right channels, Be it search engine campaigns ; Google, Yahoo Bing or Social Media Campaigns, we test until we’re positive about what works.
2) Maximize Return on AD Spent, Bid Strategies to gain Top-Page Advert placements, Creatives that attracts qualified visitors and Focus on Higher Conversions.
3) Measure marketability of Digital Campaign and its performance using Analytic tools.
4) We Test & Optimize Continuously.
Search is the common Way to move between the devices for various tasks.
How Do people move between devices to accomplish a task.
Searching for Info.
- Searching again on second device 63%
- Navigate Directly to the Site 52%
- Email A link to themselves 49%
Browsing the Internet.
- Searching again on second device 61%
- Navigate Directly to the Site 58%
- Email A link to themselves 45%
Shopping Online
- Searching again on second device 51%
- Navigate Directly to the Site 48%
- Email A link to themselves 31%
Watching Video
- Searching again on second device 43%
- Navigate Directly to the Site 43%
- Email A link to themselves 30%
Consumers find Shopping content through a variety of paths.
MOBILE SEARCH TRIGGER ACTIONS & CONVERSIONS – 3 of 4 Mobile searches trigger follow-up actions, whether it be further research, a store visit, a phone call, a purchase or word-of-mouth sharing. On average, Each mobile Search triggers nearly 2 follow-up Actions.
- Typed website directly into a browser 36%
- Through a Search Engine 30%
- Through Email 28%
- Previous Bookmark 27%
- Via Social Network 25%
- Typed website directly into a browser 50%
- Through a Search Engine 36%
- Through Email 29%
- Previous Bookmark 24%
- Via Social Network 16%
CONVERSIONS ARE NOT LIMITED TO THE INITIAL DEVICE.
During simultaneous usage, content viewed on one device can trigger specific behavior on the other. Businesses should therefore not limit their conversion goals and calls to action to only the device where they were initially displayed.
Source: Google Think Digit, Google Databoard