Audience Insights

Retarget those who know you, audience insights that move people and stay interested in what you have to offer. We help business to reach and stay on top of their mind. Get Insights that drive customer engagement and conversions.
Audience Insights - ValueAdvert

Integrated data strategy for your marketing, from audience insights to action.

True insights from online to offline sources to understand the full customer journey.

Integrating insights into your marketing strategy made possible.

Audience Insights that are accurate and actionable helps us deliver to them the customised and relevant messages and experiences that get the result.

Audience Insights - ValueAdvert

Complete view of customer journey & movements

Once your data house is in order, you can really start to see a complete picture of your audience.

Audience Insights - ValueAdvert

Collabration and Sharing

We make sure data we collect and analyse are effectively communicated, and shared with teams and professionals in your business.
Audience Insights - ValueAdvert

Unify brand message

Audience data and marketing decisions drive the brand message, we unify Data+Creative+Media to deliver successful campaigns.
Audience Insights - ValueAdvert

Making Data Actionable

Data we collect and insights that are derived from it are accurate and actionable. We share data that are meant to drive desired results thru campaigns.

Audience Insights - ValueAdvert

Clear Digital Marketing & Data Tracking Strategy

We start with efficient data tracking implementation on your web properties that are in line with digital marketing goals.

Audience Insights - ValueAdvert

Act Fast

Once we’ve taken the machine and human analysis as far as we can, it is the time to makeshift and implement new decisions across all data owners or key points of contact, We Act Fast.

Transforming your business thru digital culture

Whether it is a customer journey or experiences audience insights has boosted revenue, increase brand loyalty and removed redundant in digital campaigns. But best companies do more than just improve journeys, they systematically reinvent how to engage with their customers.

ValueAdvert’s audience insights make your business more agile, quicker to react, and more effective. We deliver campaigns for great customer experiences, take advantage of new technologies to cut costs, improve quality and transparency, and build value.

Let data be your guide

Nearly 2/3 of leading organizations say that their executives treat data-driven insights as more valuable than gut instinct.

Audience Insights - ValueAdvert

Organize

With the right data we can create personalized messages and experiences for different customer groups or segments, such as audiences with the highest potential lifetime value, or even for individuals based on where they are in their journey. For Example, it’s easy to setup ad for, let’s say people looked at summer collection but left without putting anything on cart.

Audience Insights - ValueAdvert

Design

Good data lets you go beyond ads to create a better website experience. Why should a first-time visitor to your website or app have the same experience or receive the same offer – as a loyal user who visits every month and enjoys going thru what you have to offer. Audience data can help you create a custom experience with tailored visuals and more powerful messages for each potential customer.

Audience Insights - ValueAdvert

Reach

How do I reach the right person, at the right time, with the right message? The truth is, today’s digital analytics can deliver data and audience insights to help you optimize experiences in near-real time. As visits are made, as purchases happen, as messages are seen (or not seen), your messaging, ad placements, and customer experiences should be adjusting as the data flows in.

Audience Insights - ValueAdvert

Measure

Good data lets you go beyond ads to create a better website experience. Why should a first-time visitor to your website or app have the same experience or receive the same offer – as a loyal user who visits every month and enjoys going thru what you have to offer. Audience data can help you create a custom experience with tailored visuals and more powerful messages for each.

Answers to Your Questions

Tell me about Audience Insights.

Audience Insights shows you data about your target audiences so that we can create more relevant advertisements for them.

How do you track and deliver insights.

We implement tracking codes using tag manager that are available in all digital marketing platform and on your website. We make sure any interaction with your band, website or app are tracked.

How can i connect with my offline customers.

We start by uploading customer data on Analytics and Social Accounts by creating segments/custom audience. Once we collect enough data we are able to understand customer’s journey and thus we can start building the campaign around them to reach individuals or any segments with the right message and offers that resonates with their journey and experiences with your brand.

I don’t want to go through yet another report.

Audience insights is not a report it is an insight into your audience and customer behaviour. We try to derive meaning and actions out of all data we collected thru online or offline source. Then we create a comprehensive document indicating all insights and proposed action and changes in the digital campaign. We make sure insights are understood and shared with your team members.

I am not sure if my web properties are up to date with current data or event tracking needs.

Before we start we make sure all customer interactions and journey are identified. Many times website or App require some updates or improvisation, and we suggest changes to only those events that play important role in consumer’s journey of discovering your brand or products. We try to optimize user interaction and make sure accurate information is collected. We make sure you adopt most efficient way of collecting and analysing consumer behaviour.

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Understand consumer behaviour across generations, geographies and devices.

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